06 April 2011




THE MARGIELA PATIENT WITH THE NEW ERECT CLAVICLES HAS COMPLETELY RECOVERED AND TAKEN UP AMERICAN FOOTBALL. JIL SANDER, MOSCHINO AND THE REST:


' TOO MANY MEN ON THE FIELD '

LEST THERE BE A LACK OF SPACE, IS IT CORRECT TO SQUEEZE TWO BRANDS INTO ONE SINGLE PAGE? A MAGAZINE MAY MAKE THE JUXTAPOSITION LOOK LIKE A GOOD 'MIX AND MATCH' YET IN REAL LIFE IT'S NOT SUCH A ' FRIENDLY MATCH ' . BRANDS ARE OPPONENTS FROM DIFFERENT SPHERES WHO WOULD RATHER ' CLOTHESLINE ' ONE ANOTHER THAN RUB ELBOWS WITH EACH OTHER IN THE SAME LEAGUE AND WHETHER IT'S A GOOD IDEA TO PRESENT THEM IN A ' NATIONAL TEAM ' CONTEXT IS QUESTIONABLE UNLESS THEY ARE OWNED BY THE SAME GmbH : WEARING A SULPHUR YELLOW MOSCHINO LEATHER SKIRT, A BLACK SHIRT AND A BUN, TODAY I LOOKED LIKE A JIL SANDER CAMPAIGN FROM SPRING / SUMMER 2007 TURNED UPSIDE DOWN. THE DNA OF THE MOSCHINO SpA, NOW NEUTRALISED BY MY 'STYLING', WAS AS TOPSY TURVY AS I WAS AND ALSO BEREFT OF IDENTITY. I FELT GUILTY. FOR ASSIMILATING MOSCHINO INTO A BRAND CULTURE THAT WASN'T AT ALL ITS. FOR JIL SANDER DIDN'T MEAN TO OFFSET MOSCHINO IN THE FIRST PLACE. I LOVE MOSCHINO AND I LOVE JIL SANDER FOR NEITHER SET OUT TO BE SUBSTITUTES- UNLIKE CERTAIN NAMES, WHICH, DYING TO REPLACE SOME OTHER NAME THEY LOOK UPTO, LITERALLY DIE WHILST DOING SO. BEGÜM SEKENDIZ BORÉ.




LEFT ERWIN WURM, ME ON LSD, 2010. POLYESTER, CONCRETE, PAINT, METAL. RIGHT JIL SANDER CAMPAIGN SPRING SUMMER 2007 BOTTOM PAUL NUDD, WURMBURTH. BEGÜM SEKENDIZ BORÉ

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